About

My working career commenced early as university education was not feasible while supporting my partner at the time. After part time work in entertainment and retail, I progressed to full time work as a bank teller at 18 years old.  The branch later promoted me to lead teller and customer service specialist.  Following this, I was employed for 17 years at IP Australia, the federal government department that registers Intellectual Property (IP) rights (these are Patents, Trade Marks, Plant Breeders Rights and Design rights).  I predominantly worked in trade mark registration, which involved market impact research for new products and services entering the marketplace. I then completed a graduate certificate in trade mark law and practice with the University of Technology Sydney, leveraging my work experience. Most recently I moved into the coordination and design of digital services operated by the department from 2017. 

Overall I have invested 6 years in digital services and strategic design. From 2021 - 2024, I held the position of Strategic Designer for the IPAVentures innovation lab at IP Australia.  I performed innovation and customer experience research to design new digital services, exploring new opportunities for government policy.  Please see my portfolio for the past and current digital services and publications that I contributed to delivering.

Creative design

Since my career has mostly centred around government services, from 2022 I decided to take a break and pursue a personal creative design venture - leveraging innovation and design thinking principles.  In late 2022 when the results of this became more successful, I established a visual art business that showcases my capability applying product and service design principles outside the government sector. 

The results of this can now be seen in my designs made from salvaged items and materials. My creative design page lists new use cases for upcycled materials  using LED lighting. From this experimentation and in consultation with a brains-trust electrical engineer, I created a baseline product and online store. 

Innovation in practice

What I have proven from this experimentation is the versatility and transferability of skills in the field of design thinking and innovation practice.  Whether it’s innovation discovery and use case analysis, facilitating and coordinating qualitative and quantitative research, prototyping & experimentation, or iterative testing processes - these are the areas where I can provide valuable contributions.

Current projects

Inner North Band Rooms UI design
Events discovery platform - map based
Scalable static map graphics powerd by QGIS data.
April 2026 - August 2026 - End-to-end POC completed

Sensory System for visual art automation
Visual art installation for Hybrid 003, event by Platform.Presents
11 August - 12 September 2026 

Mazepath.Design site redesign
15 October - 30 November 2026 - Estimated delivery date